We are wearing either cotton twill or calicos. Fall River was famous for printed cotton calicos which came in all colors, pastels, prints,stripes. etc. The dark and drab from those early photos sometimes comes from the type of photography and techniques at the time. People look stiff, sometimes unhappy because they have to stay very still and naturally without color in those sepia and B/w shots everybody has a muddy monotone.
Men's clothing tended to be pretty dark and neutral although there are some magnificent examples of colorful fancy waistcoats, cravats and smoking jackets of the period. Traveling clothing was dark for women because of the train or steamship soot and general dirtiness of public travel. Mourning customs were strictly observed so sometimes women in old photos are draped in First or Second mourning which could be worn for a year or more if a widow. Young children were in white usually for mourning.
Sometimes you see a hand-tinted photo which is bright and vibrant. But bright colors for ladies and children were sure around. I open the collection room at the university and sigh over stuff from the 1880-1890 period. There is one electric blue velvet suit with a big bustle from the final stiff bustle period that is an eyepopper! There were rich colors too like copper, forest green, crimson, ochre, vermilion. The Mark Twain house had a big selection of Samuel Clements' wife 's clothing and it was amazing, thick with embroidery of flowers, trims, beading- luscious stuff. Cotton calico was cool and absorbant for Fall River in August and on the street, topped with a nice straw boater hat, gloves and/or a sunshade parasol, you could go right to McWhirrs or Hudner's or Wade's! I bet the selection of fabrics in Fall River in 1890 was an Aladdin's Cave of riches.
Here are a few photos from the Twain House exhibit of Olivia Clement's to die for gowns- she kept him in the poor house with her clothing bills! I had to go see this exhibit 3 times!
http://marktwainhouse.org/exhibitions/archive/modesty/
Here is a colored plate from the Delineator (put out by Butterick) in 1896 when the leg o' muttons were about as big as they would get.
"The Eton jacket looks chic over a vest or shirt-waist of silk, dimity, lawn or mull and is sufficiently dressy for afternoon wear at seaside resorts or for informal occasions when elaborate dress is not required. Russian crash, duck, grass linen, serge, mohair and flannel are popular materials from which it may be fashioned and the skirt will usually match the jacket. The vest is generally of silk, chiffon, lace or mull, or of printed sheer crepe, which at present is very fashionable in Persian and Dresden color schemes. "